brand

made in italy

Where Eroke came from

Underpinning every Eroke collection is the attentive care that is dedicated to every phase of the creative process.

These phases can be summarised in a few simple points:

Phase 1:

Research

– Definition of the guidelines, which are

implemented according to fashion trends and

the demands of the market.

On the basis of these requirements,

the staff implements a precise

stylistic direction, paying particular

attention to chromatic and volumetric moods

in order to give life to a feminine and

sophisticated collection.

Phase 2:

Collaborations

– Careful selection of the textile sector’s

most accredited suppliers, necessary for inclusion

in collections of fabrics and accessories

which, chosen on the basis of criteria such as

uniqueness and exclusivity, enrich every single

garment in the collection.

Phase 3:

Creative and Executive Phase

– Executive product development in our

in-house tailor’s workshop, which

works following and interpreting

the creative demands of the style bureau,

and which at the same time carries out

research aimed at creating clothes

that are both feminine and contemporary,

paying careful attention to even the smallest details.

Phase 4:

Graphics

– Last but not least, the exclusive studio run by

our in-house graphic stylists, which is

in fact what characterises the entire collection.

By putting their personal interpretation on current

pattern trends, the staff consider and evaluate

ideas and topics, then create the designs

using executive and avant-garde techniques.

It is in this phase that stylistic research really

brings the brand’s thoughts to life:

conceptualisation and experimentation

with materials which are at the same time tested

and transferred onto the fabrics chosen to give

life to the prototype garment, which contributes to

satisfying the requirements and the tastes of the client.

Phase 5:

The Result

The result of this teamwork is Eroke: eccentric and sophisticated, self-confident and sassy, colourful and sober, comfortable and feminine…

in short,

it’s everything a woman is.