Where Eroke came from
Underpinning every Eroke collection is the attentive care that is dedicated to every phase of the creative process.
These phases can be summarised in a few simple points:
– Definition of the guidelines, which are
implemented according to fashion trends and
the demands of the market.
On the basis of these requirements,
the staff implements a precise
stylistic direction, paying particular
attention to chromatic and volumetric moods
in order to give life to a feminine and
– Careful selection of the textile sector’s
most accredited suppliers, necessary for inclusion
in collections of fabrics and accessories
which, chosen on the basis of criteria such as
uniqueness and exclusivity, enrich every single
garment in the collection.
Creative and Executive Phase
– Executive product development in our
in-house tailor’s workshop, which
works following and interpreting
the creative demands of the style bureau,
and which at the same time carries out
research aimed at creating clothes
that are both feminine and contemporary,
paying careful attention to even the smallest details.
– Last but not least, the exclusive studio run by
our in-house graphic stylists, which is
in fact what characterises the entire collection.
By putting their personal interpretation on current
pattern trends, the staff consider and evaluate
ideas and topics, then create the designs
using executive and avant-garde techniques.
It is in this phase that stylistic research really
brings the brand’s thoughts to life:
conceptualisation and experimentation
with materials which are at the same time tested
and transferred onto the fabrics chosen to give
life to the prototype garment, which contributes to
satisfying the requirements and the tastes of the client.
The result of this teamwork is Eroke: eccentric and sophisticated, self-confident and sassy, colourful and sober, comfortable and feminine…
it’s everything a woman is.